What the world really needs is a Grouphug.

At Grouphug, our mission is to make sustainability second nature. We envision a future where every person is zero waste & off-the-grid while maintaining the lifestyle they love. We’re creating the next generation of home appliances that are high-tech & low-impact on the environment. Our first suite of products will focus on making renewable energy, like solar panels, accessible to urban dwellers.


So, the world is ending...

Burning fossil fuels for electricity is one of the largest drivers of climate change. Less than 15% of electricity in the US is from renewable resources like solar. Will taking your phone & USB devices off the grid stop global warming? No, but it’s a step in the right direction. Plus there are 5 billion mobile devices in the world & we are just getting started.


Design matters.

Most people want to do something to help the environment. But when it comes to practicing what you preach, only 20% want to make any effort to adopt sustainable habits [Pew]. Honestly, we don’t blame them. Being eco friendly is less convenient, more expensive, and for lack of a better word - clunky. We know that old habits die hard, which is why we’ve designed our products to fit seamlessly into the lifestyle you love. Minimal effort required.


We started off as an activist collective.

Grouphug started in 2014 as an activist design collective. We curate & produce an annual exhibition during NYC Design Week around big hairy topics (gun violence, nutrition, energy, & more).

Read more about Grouphug Collective



Grouphug was founded by Krystal Persaud, a product designer based out of New York City. Krystal is obsessed with developing products that fall in the intersection of education, technology, and society. Anything else is not worth designing. She's a Founding Member & former Senior Director of Product Design at littleBits. She's a graduate of the Georgia Tech School of Industrial Design. She's also an adjunct instructor at NJIT & SVA. She's spoken at numerous events including the annual AIGA Design Conference, IDSA’s International Design Conference, FIT's Women & Technology Symposium, MIT’s Sandbox Conference, & Wall Street Journal’s Future of Everything Festival. For speaking inquiries, contact us.