What the world really needs is a Grouphug.
At Grouphug, our mission is to empower everyone to live their best sustainable lives in style. We have not launched yet! Follow us to see what products we’re cooking up.
So, the world is ending...
Burning fossil fuels for electricity is one of the largest drivers of climate change. Less than 15% of electricity in the US is from renewable resources like solar. We’re creating products that help more people adopt sustainable technology, like solar panels, into their everyday lifestyle. No roof, no problem.
Design is political.
Industrial design & climate change are intertwined. There is a big opportunity for designers to pave a path to a more circular future. Most consumers want to do something to help the environment, but only 20% want to make any effort to adopt sustainable habits [Pew]. Honestly, we don’t blame them. Being eco friendly is less convenient, more expensive, and for lack of a better word - clunky. We know that old habits die hard, which is why we’re designing our products to fit seamlessly into the lifestyle you love. Minimal effort required.
We started off as an activist collective.
Grouphug started in 2014 as an activist design collective. We curate & produce an annual exhibition during NYC Design Week around big hairy topics (gun violence, nutrition, energy, & more).
Read more about Grouphug Collective
Grouphug was founded by Krystal Persaud, a product designer based out of New York City. Krystal is obsessed with developing products that fall in the intersection of education, technology, and society. Anything else is not worth designing. She's a Founding Member & former Senior Director of Product Design at littleBits. She's a graduate of the Georgia Tech School of Industrial Design. She's also an adjunct instructor at NJIT & SVA. She's spoken at numerous events including the annual AIGA Design Conference, IDSA’s International Design Conference, FIT's Women & Technology Symposium, MIT’s Sandbox Conference, & Wall Street Journal’s Future of Everything Festival. For speaking inquiries, contact us.